The meta description gives searchers the information they need to determine whether or not your content is what they’re looking for. It lets readers know what the link is about. And although it is not an official ranking factor in Google search results, it can be edited to encourage people to click through to the webpage.īasically, a meta description is just an additional text that appears in SERPs. This description summarizes the content of the webpage linked above it. Technically, a meta description is the brief snippet of text that appears below the blue link in a search engine result. So, if the meta descriptions don’t improve your overall site rankings then why is it important? Well, it’s a good question! And thanks for asking! That said, I just think it’s important to fully understand how meta description works, which means understanding where it lives on a website. Even though we sometimes use the description meta tag for the snippets we show, we still don’t use the description meta tag in our ranking.įrom the post, Google does not use the keywords meta tag in web ranking on the Google Webmaster blog. Google actually openly says that it does not use keywords and meta tags in its ranking algorithm. It’s important to realize, although it’s important, the meta description doesn’t always help you rank higher in search engines.
META DESCRIPTION FREEWAY PRO MANUAL
For one thing, you’ll never have to do any manual coding when entering a meta description.
META DESCRIPTION FREEWAY PRO CODE
And as a result, this can greatly influence a given site click-through rates.īut, don’t let the code scare you though. Whereby, search engines like Bing or Google often display them in their search query results. In other words, the Meta Description is an HTML attribute that provides a brief summary of a web page. Especially, to the traffic and leads that you expect your content to generate. Not to mention, whenever it comes to online marketing, the more content you create and the further you dig into inbound marketing, the more you’ll discover how important meta descriptions are. So, optimizing it is crucial for on-page SEO.
Mostly, search engines like Google show it in their search results when the searched-for phrase is within the description.
What Is Meta Description?Ī Meta Description is a snippet of up to about 155 characters - precisely, a tag in HTML - that summarizes the content in website pages. Now that they’re also SEO elements that are often overlooked. So far, what I know is that meta descriptions, despite their reputation, can be broken down in a fairly simple way. It sounds like code, and way over a marketer’s head. If someone asked me about a meta description two years ago, I would’ve assumed they were trying to talk nerdy to me. But, by just the words meta description, it all sounds so complicated, right? Well, I’m happy to report that’s not the case.
So that search engines like Google and your blog audience are clear on your post’s content.Īt the same time, keep in mind the copy matters a great deal for click-through rates because it satisfies certain readers’ intent - the more engaging, the better. Meaning, in order to stay ahead, you must use the long-tail terms. A Blog Meta Description is meant to give search engines and web readers information about all relevant blog posts content.
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